Manifesto written for a Windows 10 campaign aimed at teenagers/ young adults in India's Tier 2 cities.
Same campaign, a differently-worded manifesto.
Manifesto written for a Microsoft AI campaign aimed at coders.
Manifesto written for the launch of Digiportfolio, an AI-powered investment platform by DBS Bank.
A manifesto for a ToI's 'Times Scholars' campaign.
A manifesto for a campaign idea that was pitched to Huggies - for their new Hug-fit range of diapers.
Manifesto for a campaign idea for Panasonic - targeted specifically at Millennials.
Manifesto for a Reebok kidswear campaign titled 'Free', evoking the spirit of childhood.
Manifesto for a campaign proposed for Del Monte's Italian range.
Rationale written for a campaign proposed for Del Monte Mayo.
A copywriter's manifesto. Sort of.
