The Ask
Microsoft India wanted to spread the good word about all the wonderful things it was doing with AI.
The Target Audience
India Inc.
T H E O P E N I N G A C T
T H E C A S E - S T U D Y V I D E O S
We were targeting high-ranking executives - who are always hard-pressed for time. So elaborate case study videos, with lots of facts and figures thrown in, was out of the question. Instead, we took the essence of every case in point and distilled it into a high-impact 20-second video. If LinkedIn numbers are anything to go by, these videos were a roaring success.
AI for predictive analysis: Apollo hospitals
The AI sowing app: ICRISAT
AI for insights: LV Prasad Eye Institute
A F E W E - M A I L E R S
