The brief:
To position Smoke Lab Vodka as a sustainable homegrown brand in the Indian and International markets
and ensure maximum awareness about the brand.
and ensure maximum awareness about the brand.
The thinking:
The idea emerged from the product itself. Smoke Lab Vodka stood out from all the other Vodka variants in the market in that they were constantly playing with form. Using Basmati rice as the base ingredient, where others used potatoes. Using flavours drawn from Indian herbs where others used stuck with fruit-infused flavours. We took this playful experimentation with form as the core of our creative idea.
The Manifesto
The Ads.
