The Tension
Tooth sensitivity sufferers are forced to make certain changes to their lifestyle and eating habits. They eat differently. They compromise on certain foods. And they avoid certain foods altogether. Often, these turn out to be their favourites.
The Idea
Curated food walks across five Indian cities to drive home the point that after using Sensodyne, sensitivity sufferers were able to go back to eating their favourite foods.
The campaign was titled #EnjoyLikeYouShould.
The case study film
The city film - Kolkata
The city film - Delhi
The campaign was amplified using multiple formats across Facebook, Instagram, and other channels.
The campaign results - at a glance
