Freedom song
The sun on their backs.
The wind in their faces.
Wet grass under their feet.
Scraped elbows, 
bruised knees,
hair all ruffled,
eyes constantly darting – 
from one thing to another.
Never stopping.
Never resting.
Never holding back.
And their little hearts beating,
beating with joy.
That’s the only way childhood should be. 
FRee.


The campaign look
Social media posts
Outdoor + In-store
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