T H E T H I N K I N G
To reassure the consumer every time she swipes her card. To help her shrug off that feeling of guilt. To tell her that the purchase wasn’t just a piece of transaction. That there was something inherently beautiful and infinitely human attached to it.
T H E M A N I F E S T O
You don’t just spend on a holiday by the beach.
You invest in the music of your children’s laughter
You invest in the music of your children’s laughter
You don’t just spend on a pure-bred racing bike.
You invest in the heady rush of adrenaline coursing through your veins.
You invest in the heady rush of adrenaline coursing through your veins.
You don’t just spend on a solo, cross-country trip.
You invest in the sheer thrill of discovery.
You invest in the sheer thrill of discovery.
You don’t just spend on a 20-year old bottle of Merlot.
You invest in that warm, fuzzy feeling of satisfaction.
You invest in that warm, fuzzy feeling of satisfaction.
You don’t just spend on a shiny new 5-piece drum kit.
You invest in the unfathomable joy of expressing yourself.
You invest in the unfathomable joy of expressing yourself.
You don’t just spend on a diamond-encrusted wedding band.
You invest in a fairytale romance.
You invest in a fairytale romance.
You don’t just spend on the good things in life.
You invest in that feeling of being alive.
You invest in that feeling of being alive.
T H E C R E A T I V E S
Video post - 'Joy of Expression'
Video post - 'Romance'
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