The Ask
Valentine’s day is big with teenagers. And teenagers are big on social. Kellogg’s India wanted to leverage the occasion and get some engagement going on social for their recently launched brand, ChocosFills.
The Execution
Just like the mehndi ceremony, the sangeet night, and the half dozen other events that precede the big fat Indian wedding, there’s now a whole line-up of days that lead up to Valentine’s day. We decided to cash in on these ‘special’ days and create a week-long Facebook campaign: one post for each day of the week, tongue-firmly-in-cheek. Each post featured the ChocoRobber going after chocolaty treats - using the theme of that day to his advantage!
Day 1 - Rose Day
Day 2 - Propose Day
Day 3 - Chocolate Day
Day 4 - Teddy Day
Day 5 - Promise Day
Day 6 - Hug Day
Day 7 - Kiss Day
And finally, on Valentine's Day...