THE ASK:
To build a social media campaign around ITC Hotel's brand philosophy of 'Responsible Luxury'
OUR APPROACH:
Luxury is in the details. It’s in the intricate stitching by hand, in the slightly-bitter- slightly-sweet after-taste, in the age of the barrel and the definition of the grapes.
Evolved brands understand this. So every experience they design is rich in such details.
At the ITC Group of Hotels, every experience on offer has an added layer of detail - which is over and above the exquisite, the tasteful detail.
We like to call it the ‘meaningful’ detail.
It elevates the experience from the merely indulgent to something more purpose-driven; something that resonates more deeply with the experience-seeker; something that stays with her long afterwards.
THE CAMPAIGN:
LUXURY
—transformed—
by the meaningful detail
—transformed—
by the meaningful detail
- Social media posts bringing alive the proposition -
THE ASK
- To design a launch campaign for ITC Royal Bengal -
Social media posts
Campaign microsite
