A co-branded campaign (boAt + Amazon) where the ask was to pitch the new boAt Xtend smartwatch to GenZ.
Now, this is one confident generation that we're talking about. A generation that knows it’s their time – and they like to command it. They like to unpack the possibilities contained in every hour, every minute – even as they pack more into their everyday. And that became the basis of the campaign.
boAt Xtend with Amazon Alexa
#MoreInEveryday
#MoreInEveryday