Drop-dead gorgeous model + flattering camera angles + flat monologue = ad for grooming product
When we were asked to launch the new grooming range from boAt, we knew we didn’t want to fit into this narrative mould. Hell, the range was even called Misfit. We had to break new ground. So we decided to flip the narrative. If ‘perfection’ was the order of the day, then we would run a campaign celebrating all kinds of imperfections. Because perfect is B-O-R-I-N-G. While imperfect… now that opens up all kinds of interesting possibilities.
The campaign picked up a Gold for best use of social media at the ET Brand Equity DigiPlus awards.
The campaign picked up a Gold for best use of social media at the ET Brand Equity DigiPlus awards.
The launch films
So, who's a Misfit?
Scoring on Instagram
The case study film