The campaign opened with a Pledge video featuring Netizens of different age-groups - proudly articulating the newly-worded Preamble.
The Netizens' Preamble
Cyber crime had been on the rise all through 2017, afflicting not just corporates and enterprises but also the average Indian Netizen. That's why, taking a cue from the Constitution of India, we decided to draft a new Preamble. A Preamble for a new-age, Digital India. The newly-worded Preamble read like a citizens' pledge - a pledge to be more wary and watchful, more vigilant, and more responsible when navigating the online space. It took inspiration, and cues, from the original Preamble.