Cyber crime had been on the rise all through 2017, afflicting not just corporates and enterprises but also the average Indian Netizen.
That's why, taking a cue from the Constitution of India, we decided to draft a new Preamble.
A Preamble for a new-age, Digital India.
The newly-worded Preamble read like a citizens' pledge - a pledge to be more wary and watchful, more vigilant, and more responsible when navigating the online space. It took inspiration, and cues, from the original Preamble.
The campaign opened with a Pledge video featuring Netizens of different age-groups - proudly articulating the newly-worded Preamble.
The video led to a specially-designed landing environment which spoke about the initiative and invited Netizens to download a digital best practices e-Book.
THE RESULTS
1.4 million video views | 953,000 completed view (at 62%, this was way above average) |
6.1 million total impressions | Total reach of 2.4 million | 9100 landing page visits
6.1 million total impressions | Total reach of 2.4 million | 9100 landing page visits